2026.09.14
According to the University of Michigan Survey of Consumers, consumer confidence plummeted to a dismal 47.8 points in September 2026. Historically, when sentiment sits in this bottom tier, the economy rarely escapes without a rough ride.






Canada’s household debt-to-GDP ratio stands at approximately 98.8% to 100.3%, remaining among the highest in the G7.
Roughly 75% of Canadian household debt is tied up in residential mortgages.
Canadians owe about $1.76 in credit market debt for every dollar of disposable income, though income growth recently outpaced borrowing to edge ratios slightly lower.


The recent charts show a stressed, anxious consumer on both sides of the border. Even though jobs remain steady, severe living-cost pressures have severely dampened consumer confidence and altered shopping habits.
A direct breakdown of what the data trends reveal about American and Canadian households highlights key similar pressures:
United States: The Credit Card Crunch
The University of Michigan Consumer Sentiment Index fell sharply heading into September 2026. A combination of rising fuel prices and global trade tensions has consumers deeply worried about their personal finances.
While overall household debt dipped slightly by 0.1% to $18.8 trillion, credit card debt tells a different story. Balances hit $1.26 trillion. Worryingly, the percentage of credit card debt in severe delinquency (90+ days late) jumped to 12.8%, showing that lower-income households are running out of breathing room.
Due to these money anxieties, core U.S. Retail Sales fell by 0.6% in July. Shoppers are heavily hunting for deals, trading down to cheaper generic brands, and stretching budgets where they can.
Canada: Bracing for Inflation and Trade Storms
The Bank of Canada’s Canadian Survey of Consumer Expectations (CSCE) index remains locked at historically low levels. High living costs and macroeconomic uncertainty are keeping household sentiment thoroughly depressed.
Consumers are increasingly stressed by a resurgence in oil and gas prices. Furthermore, looming negotiations over the Canada-US-Mexico trade agreement have consumers highly fearful that incoming tariffs will drive retail prices even higher.
Household spending plans are noticeably weak. Canadians are adjusting by substituting cheaper grocery essentials, aggressively cutting back on discretionary (wants) spending, and choosing to drive less to save on gas. Even when the government provided a one-time Groceries and Essentials Benefit top-up, nearly half of recipients reported they would hoard or save the majority of the cash rather than spend it right away.
Even though US employment numbers look okay on paper, the everyday reality for people in both countries is a tough, daily grind. High interest rates and stubborn living costs have finally caught up with household budgets.


The American Trap: Running Out of Credit
For a long time, the U.S. consumer kept shopping by relying on plastic. Now, that safety valve is breaking.
The Canadian Trap: The Housing and Trade Squeeze
The Canadian consumer is dealing with a different kind of pressure cooker—mostly tied to shelter and global uncertainty.
Both populations have moved from “spending freely” to “survival spending.” They are trading down to cheaper grocery brands, skipping vacations, and focusing entirely on the basics like rent, mortgages, and food.
Both countries citizens fear a painful cycle of stagflation—a destructive mix of stagnant economic growth paired with rising, stubborn inflation.
While standard economic slowdowns usually bring prices down, a destructive, newly ignited trade war between the U.S. and Canada threatens to do the exact opposite. Both sides heavily fear that upcoming economic pain won’t be solved by just cutting interest rates, leaving everyday citizens stranded in a high-cost, low-growth trap.
There are specific, overlapping fears deeply worrying economists, policymakers, and consumers in both nations
The Tariff-Driven Inflation Spike
In late August, the U.S. implemented 50% tariffs on roughly $20 billion worth of Canadian products, hitting critical sectors like vehicles, machinery, and paper. In a direct “dollar-for-dollar” response, Canada retaliated with its own 15% to 50% counter-tariffs on $20 billion of American goods, including steel, aluminum, clothing, and dairy.
Tariffs are essentially heavy taxes on imports. Both nations consumers fear that businesses will pass these multi-billion-dollar costs directly onto them. This means grocery store items, vehicles, and everyday retail goods will see immediate, artificial price spikes.
Central Banks Becoming Trapped
Usually, when consumer spending plummets and the economy shrinks, central banks like the U.S. Federal Reserve and the Bank of Canada cut interest rates to rescue the economy.
If the trade war continuously pumps up the prices of goods, central banks will be trapped. If they cut interest rates to save struggling consumers, they risk making inflation even worse. If they keep interest rates high to fight tariff inflation, they risk triggering widespread bankruptcies and mass job layoffs.
A Deepening Supply Chain “Self-Harm” Loop
The U.S. and Canadian economies are deeply intertwined. For example, auto parts routinely cross the border multiple times before a single car is finished.
Economists describe the breakdown in trade talks as an act of massive “economic self-harm”. Disrupting these highly integrated supply chains raises production costs for factories on both sides. This lowers regional productivity, delays major business investments, and chips away at overall economic growth.
Splintering Consumer Despair
As regular citizens realize that cross-border relief isn’t coming anytime soon, a toxic psychological shift is occurring.
Lower- and middle-income families are already heavily defaulting on credit cards. A trade war-induced spike in energy or grocery bills could completely break their household finances.
A massive “Buy Canadian” movement has erupted, with consumers actively boycotting American goods, canceling cross-border vacations, and dropping American streaming services. While patriotic, experts warn that entirely avoiding cheaper U.S. imports will ultimately force Canadians to pay a premium for domestic alternatives, further fueling the cost-of-living crisis
Stagflation high-cost, low-growth trap
A high-cost, low-growth trap is like a financial quicksand for a country. It happens when the prices of everyday things keep going up, but the economy slows down, and people’s paycheques do not grow.
This is stagflation. It is a combination of two words: stagnant (which means stuck in place) and inflation (which means rising prices).
Investors in stocks, bonds and commodities should be aware of the rate of inflation and how it is affecting the value of their investments.
When a currency loses value as it does during bouts of inflation, cash, bonds and stocks are not where investors want to be.
A pile of cash today is worth 3% less a year from now if inflation is running at 3%. A bond promises to pay a certain amount of currency (the yield) in future (the term), so during inflation the purchasing power of that currency is being diluted.
Stocks don’t fare much better during high-inflation periods. When inputs are higher businesses make less profits, meaning less earnings per share. Also, an unstable currency makes planning harder.
Commodities, some more than others, are a much better place to park your money when inflation + low economic growth = stagflation.
Inflation is back on the rise, it’s walking away from, not walking towards, the Fed’s 2% target. Seems like the days of the Goldilocks economies, where inflation was coming down without slowing GDP ended half a decade ago.
The era of smooth, painless cooling in prices has hit a major wall.

Gold
How has gold done during stagflation? As it turns out, quite well. The chart below by Sunshine Profits shows the gold price climbing during the stagflationary 1970s, surging from $100 per ounce in 1976 to around $650 in 1980, when CPI inflation topped out at 14%.

In fact, gold outperforms other asset classes during times of economic stagnation and higher prices. Of the four business cycle phases since 1973, stagflation is the most supportive of gold, and the worst for stocks, whose investors get squeezed by rising costs and falling revenues. Gold returned 32.2% during stagflation compared to 9.6% for US Treasury bonds and11.6% for equities.
Ole Hansen, head of commodity strategy at Saxo Bank, explains why commodities shine during inflationary eras:
Stagflation lite
At AOTH we believe the U.S., Canada, and the global economy currently face rising risks of “stagflation lite,” which means sluggish economic growth paired with stubborn inflation. Current conditions back up our belief:
United States Economy
Canadian Economy
Global Economy
To turn “stagflation lite” into full-blown 1970s-style stagflation, the economy would need to experience a massive, systemic supply-side collapse alongside a breakdown in consumer confidence.
Currently, the primary shield against true stagflation is a resilient labor market. If the following three specific economic tripwires are crossed, it would bridge the gap from a slow economy to a full-blown crisis:
A Toxic “Wage-Price Spiral”
Escalating Trade Wars and Supply Chains Snapping
A Massive Energy Shock
Major trigger
The simultaneous disruption of the Black Sea, the Strait of Hormuz, and the Bab el-Mandeb strait is acting as a major trigger for a massive global commodity price shock. Economists call these places chokepoints—narrow channels that are essential for global shipping. Having all three blocked or heavily restricted at the same time is historic, causing oil to surge past $100 a barrel and threatening global food and industrial supplies.
The Three Chokepoints: What is Happening Right Now
The current situation is severely choking three of the world’s most critical trade paths:
When these seaborne three doors close, it creates a domino effect across different markets:
Energy (Oil and Gas)
Agriculture and Food (The Double Squeeze)
Industrial Materials and Shipping Costs
Above is the absolute textbook definition of how a global stagflation crisis starts.
Stagflation, as I mentioned earlier happens when an economy gets hit with two terrible things at the same time: slow economic growth and high unemployment and rising prices. It is a nightmare scenario for central banks because the tools used to fix one problem usually make the other problem worse.
How the Chokepoints Trigger Stagflation
When the Black Sea, the Strait of Hormuz, and Bab el-Mandeb close together, they act as a massive supply shock. This forces stagflation through a two-sided trap
| Simultaneous Chokepoint Closures | |
| THE INFLATION ENGINE | THE STAGNATION ENGINE |
| • Oil surges past $100/barrel | • Factory production slows down |
| • Shipping fees skyrocket | • Consumers cut back on spending |
| • Food & fertilizer prices spike | • Global trade routes break down |
| FULL STAGFLATION | |
The Inflation Engine
The Stagnation Engine (Growth Grinds down)
The Policy Trap: Central Banks Are Stuck
Usually, if the economy slows down, a central bank (like the U.S. Federal Reserve) will lower interest rates to make borrowing cheap and jumpstart growth. If prices are rising too fast, they raise interest rates to cool the economy down.
| If Central Banks Choose To… | What Happens to Inflation? | What Happens to Economic Growth? |
| Raise Interest Rates (To fight high prices) | Helps lower inflation over time. | Makes stagnation worse. High interest makes it too expensive for businesses to borrow, leading to layoffs and a deeper recession. |
| Lower Interest Rates (To protect growth/jobs) | Makes inflation worse. Adding more money to the economy while oil and food supplies are physically blocked just causes prices to explode faster. | Helps keep businesses open temporarily. |
Because of this trap, central banks are often forced to let the economy go into a recession just to break the back of inflation.
Historical Analogy: The 1970s Redux
The world has seen this movie before. In 1973 and 1979, geopolitical conflicts in the Middle East caused massive oil supply shocks. Inflation skyrocketed globally, economic growth collapsed, and unemployment soared.
In the 1970s, only oil was choked. Today, we are seeing a simultaneous shutdown of oil, natural gas, grain, and key manufacturing supply lines all at once.
This makes the current compounding risk much more complex than what the world faced 50 years ago.
Richard (Rick) Mills
aheadoftheherd.com
