By Bert Olivier
For 19 years, private companies practicing an unprecedented economic logic that I call surveillance capitalism have hijacked the Internet and its digital technologies. Invented at Google in 2000, this new economics covertly claims private human experience as free raw material for translation into behavioural data. Some data are used to improve services, but the rest are turned into computational products that predict your behaviour. These predictions are traded in a new futures market, where surveillance capitalists sell certainty to businesses determined to know what we will do next.