Gold has always been the prized metal of mankind for its artistic and cultural value, with a rich history dating back to Ancient Egypt.
In many parts of the world, it serves as a symbol of wealth and the centerpiece in almost every special social gathering. Each year, more than 1,400 metric tons of the metal are consumed for jewelry and other decors.
But the reason to buy gold goes beyond the customary yearly celebrations or the need to display affluence; people can also view the metal as a form of investment and growing their wealth. This is especially true during times of high inflation, where the cost of living rises and the value of currency depreciates.
The US economy is currently going through an extreme inflationary period, with its annual inflation rate reaching 7.9%, the highest on record in 40 years.
Since the start of 2022, inflation concerns have jump-started a fresh wave of gold buying, which nearly took the precious metal past its all-time high of $2,070/oz set in August 2020.
Demand for gold-backed investment products also surged, with gold ETFs seeing net inflows of 187.3 tonnes (US$11.8 billion) in March, taking total holdings just below the record US$240.3 billion of August 2020.
Below are some of the factors behind gold’s enhanced appeal during an inflationary period:
The notion that gold carries monetary value has been widely accepted even in ancient times, and for the most part, this principle has worked in practice. During Roman times, for example, one ounce of gold was enough to buy one toga and accessories. Today, the same amount of gold can buy a tailored suit or a wedding dress.
The prospective value placed on gold is what draws investors into the metal. Throughout history, people tend to hoard gold when their traditional “money”, or currencies, are losing value, because they realized that metal is much more durable and can be exchanged for more value later on.
As mentioned, gold is viewed as the ideal hedge against inflation, as its value tends to rise with the price of goods. This is because our fiat currency (i.e. a US$100 dollar bill) loses its purchasing power when things become more expensive, and gold tends to be priced in those currency units.
Indeed, looking back at the past 50 years, gold prices have kept up with inflation, and the metal’s purchasing power has increased accordingly, while the US dollar has lost value and purchasing power.
For example, in 1930, 1/100 oz of gold could buy 2.3 loaves of bread, and US$1 could buy 11 loaves of bread. Fast forward to 2021, 1/100 oz of gold can buy 8.6 loaves of bread, but US$1 can buy just one-half a loaf of bread. This means gold has more or less kept pace with the price of bread over that period, while the US dollar has eroded.
Many of the major asset classes today — stocks, real estate and commodities — are correlated and tend to move in the same direction at the same time. Gold, however, is driven by a completely different set of factors and has low correlation with those other assets.
In other words, gold’s performance moves independently and may help serve as a return diversifier within a broader multi-asset portfolio. It aligns perfectly with the investment mantra of “not putting all your eggs in one basket” — providing a safety net against events that may plummet the value of popular investments like stocks.
More importantly, gold has outperformed the major asset classes over the past 22 years, historically enhancing returns and increasing diversification. It is also significantly undervalued compared to equities, as the gold-stock price ratio is currently sitting at just 38%.
Gold also provides investors with a safe haven during periods of economic and political instability. During the height of the Covid pandemic in 2020, gold managed to outperform both stocks and bonds while setting a record high. According to the World Gold Council, its performance during periods of crisis has risen to become the “top reason for central banks to hold gold.”
This year, gold is once again garnering investors’ attention following Russia’s invasion of Ukraine. Sanctions against Russia have already taken the commodities market for a wild ride, fueling concerns of stagflation — a combination of slow economic growth and high inflation — both of which is positive for gold.
Offering more support for gold is the massive public spending spree, especially during disruptive periods like the Covid crisis, that have led to excessive government debt.
While increased spending may help support economic recovery in the near-term, major economies like the US are actually accumulating debt at a faster pace than their economic growth.
The crushing global debt burden is likely to weaken major fiat currencies (like the US dollar) and gold can help protect investor wealth. Historically speaking, gold has appreciated as US federal debt levels rise.
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