March 16, 2021
Love Hemp Group PLC (AQSE: LIFE) (OTCQB: WRHLF), one of the UK’s leading CBD and Hemp product suppliers, is pleased to announce that it has secured an exclusive five year, multi-million-dollar global partnership Agreement (the “Agreement”) with UFC (Ultimate Fighting Championship), the world’s premier mixed martial arts organisation and the largest Pay-Per-View event provider in the world.
This Agreement will commence on 1 June 2021 and includes a number of marketing activations and sponsorship opportunities. The sponsorship agreement will allow Love Hemp to access UFC’s physical and digital assets, as well as the marketing opportunities, which includes usage of UFC trademarks, logos and brand. The Directors believe that this will create and enhance visibility of Love Hemp’s brand and products globally and act as a platform to gain global recognition for the Company.
UFC boasts more than 625 million fans worldwide, with programming that is broadcast to over 170 countries and territories, in 40 different languages, to over 900 million TV households. The UFC Performance Institute, the world’s first mixed martial arts multi-disciplinary research, innovation, and training centre, opened in Las Vegas in 2017 has served more than 500 athletes over the past four years. The facility is a global leader in athletic performance research and provides support and educational services to athletes on health, well-being, nutrition, and injury prevention.
Tony Calamita, Chief Executive Officer and Director of Love Hemp, commented: “This is a very exciting accomplishment for our Company. We believe that the marketing opportunities this relationship provides can put Love Hemp in the top tier of major international CBD brands. We intend to use UFC’s global reach to position Love Hemp as a trusted, premium CBD brand which we will begin to roll out globally over wider markets.”
“Love Hemp is looking forward to working with UFC over the next five years, and beyond. This partnership kickstarts our strategy aimed at cementing Love Hemp as a globally recognised brand.”