aoth-logoaoth-logoaoth-logoaoth-logo
  • Articles
    • Medical
      • Addiction
      • CBD
      • Health
      • Wellness
    • Metals
      • Battery Metals
      • Critical Metals
      • Energy Metals
      • Industrial Metals
      • Precious Metals
    • Energy
      • Nuclear
      • Oil & Gas
      • Renewable
    • Environment
      • Clean Energy
      • Global Warming
        • Decarbonization
        • Electrification
      • Pollution
    • Markets
      • Bitcoin
      • Bonds
      • Commodities
      • cryptocurrency
      • Currency
      • Digital Currency
      • Inflation
      • Interest Rates
    • Technology
      • 3D Printing
      • 5G
      • Artificial Intelligence (AI)
      • Blockchain
      • Imaging
    • Politics
    • Education
  • 文章
  • Company Profiles
  • News
  • Video
  • Articles
  • Under The Spotlight
Home | Disclaimer | 免责声明 | Newsletter Subscribe | RSS Subscribe

5 reasons to invest in gold

  • Home
  • Articles
  • Metals Precious Metals
  • 5 reasons to invest in gold
April 20, 2022

2022.04.20

Gold has a long history of prominence in human civilizations dating back to ancient Egypt. To this day, it remains one of the most valuable commodities in the world.

Certainly, the metal’s rarity and glamorous glow make it worth obsessing over, but its value lies beyond that in the fields of art and jewelry. In modern times, gold can hold monetary value, and is regarded as a financial asset that people use to store their wealth.

Like many investments, gold can explode in value at certain times. In fact, we’re likely in the middle of another gold rally, as the metal has been outperforming the stock market so far in 2022.

So what makes gold’s value rise? And are those conditions being met? Below are the reasons why many are investing in gold right now:

  1. Inflation hedge

Inflation typically refers to the increase in price of goods and services over time; most of us have probably experienced inflation at some point in our lives. For consumers, inflation presents a huge problem as it weakens the purchasing power of our money (for example, the things we could buy with a $100 bill five years ago would not fetch the same amount of goods today). In other words, money loses its value when there is inflation.

Gold, on the other hand, tends to rise in value when price levels are rising, as it would require more money to buy an ounce of gold. In the past, those who wished to protect the value of their money would invest in gold, whose supply is limited and can be easily sold for its market value.

In fact, gold’s history of serving as an inflation hedge can be dated back to the early 1970s, when then US president Richard Nixon closed the “gold window” that fixed the gold-dollar exchange rate. For the half decade that followed, gold prices have for the most part tracked closely with inflation, sometimes even outperforming the rate of inflation.

A study by the World Gold Council showed that since 1971, gold has returned 15% per annum on average when inflation has been higher than 3%, compared to just over 6% per annum when inflation has been sub-3%.

The historical evidence offers support for gold’s investment appeal during an inflationary era, which is exactly where we are right now. Price levels in the US have accelerated to 8.5% during the month of March, the highest on record in 40 years.

With the ongoing pandemic and the war in Ukraine both disrupting global supply chains, chances are inflation will continue to stay elevated, which bodes well for gold’s outlook.

  1. Diversifier

Another reason gold should be under every investor’s radar is that it represents an ideal asset for diversification purposes. While stocks, bonds and exchange traded funds (ETFs) each offer varying degrees of investment appeal, they can be quite volatile and are quite dependent on the state of economy and performance of certain sectors.

Gold, meanwhile, has no direct correlation with these assets and does not fluctuate with the general direction of global markets. If anything, it performs better when the economic outlook is less than optimistic, as investors towards its inflation hedging powers and demand more of the metal.

As the old saying goes, it’s never a good idea to “put all your eggs in one basket”, and adding gold in any investment portfolio certainly pays homage to that.

  1. US dollar alternative

One asset that gold has a direct relationship to is the US dollar, as this is usually the currency that bullion is denominated in. As the world’s reserve currency, USD can either increase or decrease in value against other currencies.

The general rule is that when USD appreciates relative to other currencies worldwide, the price of gold tends to fall in USD terms. This is because gold becomes more expensive in other currencies. As the price of any commodity moves higher, there tend to be fewer buyers; in other words, demand recedes. Conversely, as the value of USD depreciates, gold tends to move higher as it now becomes cheaper in other currencies. Naturally, demand tends to increase at lower prices.

Given the red-hot inflation seen in the US economy, the value of the dollar is likely to come under renewed pressure with high prices continuing to erode consumers’ purchasing power, which once again makes gold an attractive bet.

  1. Limited supply

Gold is considered a scarce resource as its supply is finite, and therefore represents an attractive investment opportunity long as its demand continues to climb. By law of demand and supply, the price of a commodity rises when supply stays constant and demand moves up.

Gold is also difficult to produce, and the costs associated with gold mining are high, including exploration and extracting the metal from the earth. Moreover, it is very hard to find, as gold deposits are concentrated in specific geographic and geological settings.

Even when a gold mine enters production, its output is usually meager compared to the massive amounts being demanded. Data from the World Gold Council showed that global mine supply in 2021 came to 3,560 tonnes, which was over 400 tonnes short of the total metal demanded across all sectors.


Some analysts believe that global mine production has already peaked, and gold supply is on the verge of a dramatic decline in the coming years. As the gold shortage begins to solidify, increasing consumer and investor demand for gold is expected to send gold higher.

  1. Safe haven

Last but not least, and tying everything together, gold is considered the ideal safe-haven asset during times of economic and political uncertainty.

The precious metal can act as both a hedge against inflation by protecting the value of your “money” and a shield against any financial market crisis. During recessions, it’s probably one of the very few assets whose value tends to rise; its prices went up considerably in the 2007-08 financial crisis, and exceeded that performance in the middle of the covid pandemic.

And now with the war in Ukraine and valid concerns of stagflation — high inflation and slow economic growth — in the US, there is a “perform storm” brewing for another gold rally, as Goldman Sachs analysts recently predicted.

Richard (Rick) Mills
aheadoftheherd.com
subscribe to my free newsletter

Legal Notice / Disclaimer

Ahead of the Herd newsletter, aheadoftheherd.com, hereafter known as AOTH.

Any AOTH/Richard Mills document is not, and should not be, construed as an offer to sell or the solicitation of an offer to purchase or subscribe for any investment.

Legal Notice / Disclaimer

Ahead of the Herd newsletter, aheadoftheherd.com, hereafter known as AOTH.
Please read the entire Disclaimer carefully before you use this website or read the newsletter. If you do not agree to all the AOTH/Richard Mills Disclaimer, do not access/read this website/newsletter/article, or any of its pages. By reading/using this AOTH/Richard Mills website/newsletter/article, and whether you actually read this Disclaimer, you are deemed to have accepted it.
Share

Related posts

June 8, 2026

Orestone to drill Francisa Gold-Silver Project, Argentina – Richard Mills


Read more
June 8, 2026

Gold’s forced sovereign liquidations could pave the way for the metal’s next great bull run – SPI’s Stephen Innes


Read more
June 8, 2026

Silver Market Balance: A 2026 Update


Read more
June 7, 2026

Mercado acquiring district-scale land package in San Dimas mining district, Mexico – Richard Mills


Read more
June 5, 2026

Gold’s ‘golden decade’ enters next phase with new $8,900 target – In Gold We Trust Report


Read more
May 31, 2026

Au Gold identifies additional gold targets from early exploration results at its Havelock Gold-Antimony Project, Victoria, Australia – Richard Mills


Read more
May 31, 2026

Central banks are buying more gold than expected, and purchases will increase further through 2026 – Goldman Sachs   


Read more
May 27, 2026

This is what’s really driving the commodity complex and the precious metals rally – CME Group


Read more
May 24, 2026

China and other central banks continue to buy the dip in gold


Read more
May 23, 2026

Airborne geophysical survey underway at Silver North’s Veronica Silver Project, YT – Richard Mills


Read more
May 23, 2026

Mercado hits high-grade gold, silver at 5 Señores Vein, Copalito Project, Mexico – Richard Mills


Read more
May 21, 2026

Storm Exploration: Forgotten Inco VMS Target Offers Massive Potential Leverage for 2026


Read more
May 16, 2026

The amount of silver used by industry is climbing sharply – Richard Mills


Read more
May 16, 2026

Silver gets its mojo back amid record demand and structural supply deficit – Richard Mills


Read more
May 15, 2026

Under the Spotlight David Hottman Chairman & CEO Orestone Mining


Read more
May 13, 2026

Despite recent weakness, gold bull market narrative on track – Richard Mills


Read more
May 13, 2026

Cassiar Gold: A miner in the making? – Richard Mills


Read more
May 10, 2026

What History Shows About Buying Gold After a Pullback


Read more
May 9, 2026

Is the silver bull back?


Read more
May 8, 2026

High Gold Enduring


Read more
May 7, 2026

Silver North completes airborne geophysical survey at Haldane, YT; retains full ownership of Tim property – Richard Mills


Read more
gold nugget
May 7, 2026

Harvest Gold: A true gold exploration play – Richard Mills


Read more
May 6, 2026

‘Gold remains the strategic allocation, while silver remains the tactical opportunity’ – Saxo Bank’s Hansen


Read more
May 4, 2026

Silver Production 2025


Read more
May 2, 2026

Victoria on the cusp of a golden opportunity


Read more
May 1, 2026

Gold Stocks Revaluing Higher


Read more
April 29, 2026

Golden Goose identifies 23.6 km of vein structures at Gran Esperanza Gold Project, Argentina – Richard Mills


Read more
RSS Subscribe
Subscribe to our RSS feed to receive our most recent articles directly to your favourite RSS Reader application.

Do you have an opinion on this article? We'd love to hear from you.

Post a comment

Article Archives

Article Categories

  • Education (450)
  • Energy (328)
    • Nuclear (76)
    • Oil & Gas (79)
    • Re-newable (66)
  • Entertainment (114)
  • Environment (695)
    • Clean Energy (82)
    • Global Warming (393)
      • Decarbonization (79)
      • Electrification (205)
    • Pollution (79)
  • Markets (755)
    • Bitcoin (10)
    • Bonds (33)
    • Commodities (171)
    • cryptocurrency (22)
    • Currency (150)
    • Digital Currency (9)
    • Inflation (107)
    • Interest Rates (71)
  • Media (49)
  • Medical (379)
    • Addiction (8)
    • CBD (5)
    • Health (295)
    • Wellness (224)
  • Metals (2,012)
    • Battery Metals (468)
    • Critical Metals (241)
    • Energy Metals (53)
    • Industrial Metals (230)
    • Precious Metals (1,051)
  • Politics (984)
  • Technology (103)
    • 3D Printing (3)
    • 5G (26)
    • Artificial Intelligence (AI) (38)
    • Blockchain (6)
    • Imaging (3)
  • Uncategorized (544)
  • Under the Spotlight (57)

AOTH Portfolio

  • Articles
  • 文章
  • Company Profiles
  • Company News Releases
  • Video
  • Under The Spotlight
  • Disclaimer

Recent Articles

  • Orestone to drill Francisa Gold-Silver Project, Argentina – Richard Mills June 8, 2026
  • Kodiak Copper aiming to bridge the valuation gap with its peers – Richard Mills June 8, 2026
  • Under the Spotlight – Marc Blythe, CEO Au Gold (TSXV:AUGC) June 8, 2026
  • The world is relearning the value of reliable energy June 8, 2026
  • Gold’s forced sovereign liquidations could pave the way for the metal’s next great bull run – SPI’s Stephen Innes June 8, 2026
  • Silver Market Balance: A 2026 Update June 8, 2026
  • Mercado acquiring district-scale land package in San Dimas mining district, Mexico – Richard Mills June 7, 2026
  • Rackla’s Lentung Project now fully permitted for 2026 exploration – Richard Mills June 7, 2026

Ahead of the Herd

Enjoy hundreds of top-notch, thoroughly-researched articles on commodities and the junior resource companies that search for deposits of them.

Newsletter Subscribe

Subscribe to our free newsletter so we can start telling you things everyone else doesn't already know!

Recent Articles

  • Orestone to drill Francisa Gold-Silver Project, Argentina – Richard Mills
  • Kodiak Copper aiming to bridge the valuation gap with its peers – Richard Mills
  • Under the Spotlight – Marc Blythe, CEO Au Gold (TSXV:AUGC)

Explore

  • Articles
  • 文章
  • Company Profiles
  • Company News Releases
  • Video
  • Under The Spotlight
  • Disclaimer
© 2020 Ahead of the Herd. All Rights Reserved