Richard (Rick) Mills
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As a general rule, the most successful man in life is the man who has the best information
How did Donald Trump get elected? Can we pigeon hole Trump’s ideology?
Very few people expected Donald Trump to win the Republican nomination.
But Trump received more TV coverage than all the other candidates combined on his way to winning the nomination. According to mediaQuant it was the equivalent of $5.2bn worth of free airtime.
It seems the media, cable TV in particular, were accomplices in Trump’s not only winning the Republican nomination but the U.S. Presidency.
“Television is skewed towards the sensational, the bizarre, whatever can increase the ratings of the TV networks. Trump has been good for business. His bold and controversial statements are highly entertaining, which explains why the media has wholeheartedly embraced Trump.” Wilfred Clifton, The Great Entertainer
Trump’s greatest presidential campaign accomplishments are:
- Masterful manipulation of the media.
- Limiting losses among minority voters.
- Securing large white voter margins in America’s blue-collar cities and smaller communities.
- Securing 80% (Evangelicals make up 25% of American voters) of the white evangelical vote.
Donald Trump has been called many things, among them entertainer and fascist. There is no doubt Trump’s Presidential run was highly entertaining and that Trump has a knack for the theatrical but is ‘the Donald’ a fascist?
Much of what Trump did and said during his 2016 election campaign is drawn straight out of the fascism 101 handbook.
For example, a constant use of themes, from stereotyping different ethnic groups, ie sweeping mis-characterizations of Mexicans, to exploiting a fear of foreigners ie. cancerous Trojan Horse Muslim immigrants.
Other themes? Us versus them, the national decline, make the country great again, the isolationist slogan ‘America First’ and aggressive foreign policies.
Fascism easily lends itself to the theatrical - Trumps campaign was highly theatrical and the message, build walls, deport illegal’s, Muslims bad etc was more than enough for many to drop a fascist label on Trump.
As Trump knew it would, his message resonated…
And it wasn’t just with displaced, less-educated white working-class males. Other groups had a bigger impact on the election outcome.
Trump convinced 61 million Americans - 53% of white women, 63% of white male college graduates, 47% of white Americans between the ages of 18 and 29, almost 1 of 3 Hispanics and 48% of white college graduates - to vote for him to be the next U.S. President.
Among college-educated whites, only 39 percent of men and 51 percent of women voted for Clinton.
The average Trump voter is well educated, working and not living in a rural area, many are middle-class well off suburban whites – rural voters only make up 17% of the electorate. And a lot of Trump voters are not racist, having voted for Obama at least once, quite a few of them twice – of the 700 counties that twice voted for Obama, 1/3 flipped to Trump.
Donald’s election campaign was able to tap into a lot of white people’s fear of difference and social change. Many whites feel betrayed by large multinational corporations and their lackeys, the professional politicians running things – they know globalization, immigration, multiculturism and mechanization have not been good to them. Among white voters, 57 percent said Trump was not honest or trustworthy but 70 percent said the same of professional politician Hilary Clinton.